A Movement Born from Community
Naturally Fit Movement emerged from a deep belief that wellness should be accessible, authentic, and rooted in community connection. We're not just about fitness—we're about creating lasting transformation through natural movement, genuine relationships, and holistic support.
Meet Shala Hawkins
Shala's journey into fitness began not in a gym, but in her own struggle to find a wellness approach that honored her whole self. After years of trying fitness programs that felt disconnected from her values and community, she realized something was missing from the industry.
“I founded NFM because I saw too many people—especially in underserved communities—being left out of conversations about wellness,” Shala reflects. “Fitness shouldn't be about conforming to someone else's idea of health. It should be about discovering your own strength, in your own way, surrounded by people who truly see you.”
With her ISAA (International Sports Sciences Association) certification, Shala brings both professional expertise and lived experience to every program. Her holistic approach combines evidence-based fitness principles with deep cultural competency and trauma-informed care.
Today, Shala has guided hundreds of individuals toward sustainable wellness transformations. Her work extends beyond personal training to community building, mentorship, and advocacy for accessible fitness resources.
ISAA Certification
The International Sports Sciences Association certification ensures that all NFM programming is grounded in evidence-based practices, proper form instruction, and safe progression protocols. This certification represents our commitment to professional excellence in every consultation.
Our Purpose
The guiding principles that drive everything we do at Naturally Fit Movement.
Mission
"To make fitness accessible, authentic, and transformative by providing personalized wellness consultations that honor each individual’s unique journey while building a supportive community rooted in natural movement and holistic health."
Vision
"A world where every person has access to wellness resources that celebrate their authentic self, where fitness is a tool for empowerment rather than conformity, and where community support makes sustainable health transformation possible for all."
Our Values
The core principles that guide our approach to wellness and community building.
Authentic
We believe in genuine connections over performative wellness. Every interaction, program, and consultation honors your true self and meets you exactly where you are in your journey.
Inclusive
Our community welcomes all bodies, all fitness levels, and all backgrounds. We actively work to remove barriers and create space where everyone can thrive in their wellness journey.
Holistic
True wellness encompasses mind, body, and spirit. Our approach integrates physical movement with mental health, community connection, and personal empowerment for lasting transformation.
Ready to Start Your Journey?
Whether you're looking to transform your wellness routine or support our mission, there's a place for you in the Naturally Fit Movement community.
Join Our Programs
Discover personalized fitness consultations designed to meet you where you are and help you achieve sustainable wellness transformation.
Ask About Our ProgramsSupport Our Mission
Help us make wellness accessible to more communities. Your support directly impacts our ability to serve those who need it most.
Support Our Mission